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Clinic Director

Roger served as a  voluntary missionary for the Church of Latter-day Saints (Mormons) at age 19. He served in East Berlin and throughout the former DDR part of Germany just after the fall of the wall. He taught English, helped local youth groups, supported  community services and shared messages of hope for those that wanted to learn. 

Outside work, Roger loves to spend time with his wife and family, he has six children aged from 9-22 all living at home. An ocean lover, Roger’s perfect day would be with family, at the seaside in the sunshine, sailing, diving, swimming and spearfishing. Roger is an active member of his faith, serving to help inspire the youth of his neighbourhood through a number of activities each week.  

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I know the value of hard work and a great finish. From my experience of top-class hotels, events and experiences I knew how people expect to be treated. I wanted to provide that level of luxury, care and attention to each patients experience while with us at Bella Vou.

For me, the success and satisfaction in the business is seeing people that leave the clinic with hope restored. They go out with big smiles, optimistic about their life ahead and feeling renewed.

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Clinical profile

Roger is Bella Vou’s Clinic Director. A co-founder of the clinic, he now works to drive the commercial side of the business. Roger helps set the strategic direction and introduction of new services at the clinic. Roger also works very closely with Bella Vou’s Patient Coordinators and Marketing teams in coordinating and overseeing brand recognition, improving the patient experience, increasing awareness of the clinic, and ensuring Bella Vou provides the highest standards of quality and care.

Roger has an entrepreneurial spirit from an early age. As a thirteen year old young man he reared and sold turkeys at Christmas, farmed tropical fish,  then progressed through a commercial career in which he established and was Chairman of several highly-successful businesses, predominantly in the business services sector. Roger started Bella Vou with consultant cosmetic surgeon Amir Nakhdjevani because they wanted to offer clients a uniquely individual approach to cosmetic surgery.

Having worked in business services, in which customers are often remote and unseen, Roger particularly values the opportunity at Bella Vou to observe the ways in which treatments can change patients’ lives:

We treat many people who have silently carried around tremendous burdens for many years which has caused deep sadness, unrealised hopes and feelings of inadequacy as a result of a physical problem or worry about their appearance. We are in the business of providing solutions which transform their lives and their view of life itself.'

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