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Noula Friend



Patient Experience Director

Noula lives the good life, with chickens and three pygmy goats at home. With lots of research showing that stroking pets is good for blood pressure and anxiety, Noula says her menagerie may be better than therapy.

As well as the goats that she calls her babies, Noula is also mum to two children, aged 10 and 13. They’re all foodies, which befits her Greek heritage, and love to enjoy and explore the beauty of the English countryside.

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I love meeting patients, finding that emotional reason they’re in the clinic and connecting with them. Our patients are the absolute focus of the business. We have a very soft approach to booking; we give patients all the information they need and never push anyone to commit. Also our aftercare is exemplary. We treat people the way we want to be treated.

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Clinical profile

Noula is Bella Vou’s Patient Experience Director. She’s responsible for making sure the staff are supported and motivated. She finds the right new people for the Bella Vou team, organises training and ensures that patients have the highest level of care.

Originally from South Africa, as a young girl growing up in Johannesburg Noula always wanted to take care of people and make them feel better about themselves. She studied beauty therapy, gaining an internationally recognised diploma from Switzerland.

Starting as a therapist on cruise ships, Noula rapidly progressed to Spa Manager. She had an extensive career in luxury spa management. She ran spas on Silverseas cruise ships, at Champneys and in a five-star Park Lane Hotel. One of her proudest moments was launching the new spa on the Queen Mary 2, the World’s biggest liner. Before joining Bella Vou, Noula was Clinic Manager in an aesthetic clinic in Brighton.

Noula brings her experience in top-end wellness and hospitality to Bella Vou. She has an innate ability to connect to people and a commitment to providing exemplary customer service.

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