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A Bella Vou Licence,
your key to getting a branded aesthetic practice
Aesthetics and cosmetic practices in the UK
Aesthetic or cosmetic practices are one of the 3 growth areas in health care
in the UK. Now that effective treatments can be performed in a clinical room
without needing general anaesthetic or surgery, you are able to take part in
this boom.
However, despite this demand from the public, there are large numbers of
people competing to provide these services – therapists, nurses, doctors
and dentists.
Therefore just being able to provide the service is not enough. To promote
your service and to make money in this increasingly competitive market you
need to have a proven cost effective marketing strategy.
Summary:
- Increasing demand
- BUT – increasing competition
- NEEDS – effective but affordable branding and marketing
Bella Vou – a proven strategy
Bella Vou started as a beauty and aesthetic practice in Guildford. It was founded
as a partnership between one therapist and one doctor who both saw the
advantage of having an aesthetic practice associated with a medical facility:
- Clients feel secure being associated with a medical practice
- Easy access to doctors and nurses for opinions, emergencies or prescriptions
- Approval by the Healthcare commission
- Cross-referral between the medical clinic, practitioners and Bella Vou
The Bella Vou business model works on concentrating on services that are:
- most cost-effective
- lend themselves to having a medical association
From Feb 2006 to Jan 2007, Bella Vou gross income went up by over 600%!
Unequalled Internet Marketing
You would be joining one of the strongest Internet strategies of any
healthcare business in the UK. Bella Vou already has an effective network
of websites bringing in clients and is continuing to increase this network.
In addition Bella Vou works closely with Medical Pages
(www.medicalpages.co.uk) and Beauty List (www.beauty-list.co.uk).
These two Internet directories are committed to promoting Bella Vou and
the Bella Vou practices.
- Unequalled Internet marketing
- Linked closely and promoted by Medical Pages and Beauty List
Where Beauty meets Medicine®
This motto sums up exactly what Bella Vou offers –
and this is now a registered trademark of Bella Vou.
Our market research has shown that patients wanting
aesthetic services feel safer and happier to go to a clinic
with a medical input.
It is our aim to provide a brand where
patients/clients know that therapists,
nurses and doctors/dentists will all be
working together for their good –
rather than competing with each other.
- Bella Vou is Where Beauty meets Medicine
Who can hold a Bella Vou Licence?
Bella Vou is where beauty meets medicine and as such, there must be a doctor
or dentist associated with each Bella Vou practice. Therefore a Bella Vou
Licence can be held by:
- A doctor or dentist
- A therapist or nurse, provided they have
an association with a doctor or dentist
Bella Vou assists in bridging the gap between aesthetics and medicine
to make your practice successful.
The Bella Vou Licence
If you want to set-up an aesthetic practice, or already have one that you want
to promote, a Bella Vou Licence gives you the following advantages at a VERY
affordable price:
Initial purchase of licence and induction course:
- A one day course explaining the business of setting up a Medical
Aesthetics clinic, and how to optimise your Bella Vou
Licence:
- Use of the Bella Vou name and branding
- Use of our trademark “Where Beauty meets Medicine”
- Listing and promotion on all of the Bella Vou websites
- Listing and promotion on Beauty-List (www.beauty-list.co.uk)
- Listing and promotion on Medical Pages (www.medicalpages.co.uk)
- Free use of the Bella Vou website to advertise for therapists, nurses,
doctors or dentists in your area, to work in your Bella Vou
- Discounted courses and products negotiated by Bella Vou and offered
to licensees
Where Beauty meets Medicine®
What have you got to lose? – Nothing
With a Bella Vou Licence, not only do you get use of our trademarks and
format, but internet advertising that is second to none in Health and Beauty.
The advertising alone would cost more per year than the licence fee!!
For more information or to take a licence, please contact:
Bella Vou Licensing
Stirling House
Stirling Road
Guildford, GU2 7RF
0870 766 7664
Email: licence@bellavou.co.uk |
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